The World's First Biotechnology-driven "Blue Roses" -synonym for the impossible -
have been successfully developed
SUNTORY Holdings LIMITED has successfully developed the world's first
biotechnology-driven "blue rose".
Roses have been grown for a long time - 5,000 years or more. It is said
that the varieties developed to more than 25,000 species and a wide variety of colours
exists including red, white, pink and yellow. For a long time, breeders have been trying
to develop blue roses, which have long been synonym for the impossible.In an effort to
achieve this breeders have been crossing rose varieties grown all around the world.
As a result, there are so-called 'blue' roses already on the market. However, blue roses,
derived from the presence of blue pigment, have not yet come into being. It has been revealed
that this is a result of the fact that in rose petals genes encoding the enzyme that is
necessary to create the blue pigment, "Delphinidin", are not functional (the enzyme is known
as flavonoid 3'5'-hydroxylase).
SUNTORY with Florigene Pty. Ltd. started the joint
development of biotechnology-driven "blue roses". Since then both groups have been pursuing
research to develop "blue roses" by retrieving the genes necessary to create
blue pigments from other plants, such as petunia, and implanting these into roses.
For the first time in the world, SUNTORY has
succeeded in creating blue pigment in roses by implanting the gene that leads to the
synthesis of blue pigment from pansy. Unlike the roses created by using conventional
breeding technologies, the roses developed by us have almost 100%* Delphinidin in their
petals, which has allowed these new and very different blue roses to become a reality.
Although traditional roses have only red pigments, by using the blue roses we have developed
as a starting point, it is expected that roses with the ability to create a blue pigment will
soon lead more variety in rose flower colour.
The SUNTORY GROUP will continue research and development to make
blue roses "bluer". The roses have been evaluated and approved based on the "Act
concerning Maintenance of Diversity of Organisms regulated by Use of Genetically-Modified
Organisms" (http://www.mext.go.jp/a_menu/shinkou/seimei/main.htm) and we will consider
merchandising after production, distribution, and sales structures have been properly
established. The SUNTORY GROUP was established in 1899 and since then has been aggressively
developing new businesses maintaining its "spirit of challenge". In this vein SUNTORY
opened the way for the successful marketing of well-known marks of "whisky", "draft beer",
and not being confined to producing alcoholic beverages, has also expanded into the soft
drink business, the flower business, the health food business, cultural and sports
activities. In addition business sphere has been expanded to Europe, Asia and North
America. We will continue our global business and efforts to create innovative products
showing our "spirit of challenge".